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Begginer Google Adwords Tutorial 2017 – Drive Traffic To Your Website Google Adwords 2017
The first real question to ask is why use Google Adwords? The answer is simple, you will simply be meeting users at the moment they are looking for something. If someone is searching somethinh in Google, they are looking for more information about a particular thing. While using Adwords you can make sure that your ads will show up, when a user is looking for a product that is just like yours.
People are using what we call keywords when they are searching the internet. And you as an advertiser need to make sure that your website will be showing up on that selected keywords. You can do that in many differebt ways. You can capitalize on current events, like natural disasters, to drive nonprofit donations. You can also build an email list of those people that may be looking for a product similar to yours. Another thing you can do is you can target people who may be doing an action in their near future and you can offer them a product that will assist them while doing that. You can also identify people who need help with something in their life, and offer them your product that will help them slove the problem.
To get Google Adwords initially set up and working it will take around 3 months and then you are pretty much set. From then on it will take about an hour per week to keep it running smoothly and getting traffic to your website.
You can also apply for the Grant. When starting off you need to first check if your organisation is even eligible with the Adwords program. There are a few things that Google does not allow such as religious, education, healthcare and other organisations. There are also a few countries that don’t qualify for the grant. When applying for the grant you shouldn’t have your payment info in there. If you do you might get billed for the ads which defeats the whole goal.
Some useful words or lingo to know is:
– Clicks – this is the number of times your ad has been clicked by a person
– Impressions – this is the total amound of people who have seen your ad
– CTR – is literally “click throughy rate” or in other words clicks divided by impressions
– Max. CPC – is the maximum amount of currency you are willing to pay for each click
– Avg. CPC – is the average amount of currency you have been charged for a click
– Avg. Position – is a value from 1-10 that indicates where your ad is showing on the search engine results page or SERP
– Q Score – is a value from 1-10 that indicates the quality of your keyword
You can find new keywords to use by using the adwords keyword tool. If you can’t fund your account you should look into an adwords coupon. When setting up your account you will need to set up an adwords campaign. This video provides essential adwords training that will boost your page views and results and your adwords marketing will become a lot more successful.
This Google Adwords video tutorial will help you drive traffic to your new website. It will also help you with adwords campaign management and adwords ppc management. You could also call this video an adwords for dummies type video that is going to teach you all about ppc training. Also if you’re having problems with product listing ads or PLA you absolutely need to set up a search campaign and google analytics. You also need to know alot about bidding strategies and ppc bidding which this adwords video guide will teach you.
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